A practical cookbook for founders and product teams who want to make roadmap decisions on evidence, not vibes.
Competitive intelligence, product thinking, and research.
8/1/2026 · 7 min read
A practical guide to reading the Pricing Intelligence report: pricing motion map, model prevalence, offer tactics, and quarterly change velocity. Learn how to monitor competitor pricing page changes automatically and leave with one packaging hypothesis worth validating before you touch your public pricing.
7/28/2026 · 7 min read
The Consult Report reads like a strategy consultant's memo: a narrative synthesis of your competitive evidence with recommendations, trade-offs, and risks. This guide shows how to use it for decision memos and board prep, and turn each recommendation into an owner, a 30-day test, and a disconfirming metric.
7/24/2026 · 7 min read
The No-Go Zones report surfaces the features and offers your competitors ran in public and later removed, with dropped-vs-kept evidence for each. This guide shows how to turn that history into stop or defer decisions, with an explicit evidence threshold for reopening a bet later.
7/20/2026 · 8 min read
The Gap Report compares your own site against the market baseline and shows what is missing, what is genuinely yours, and what to avoid. This guide turns those three lists into a 90-day parity-vs-differentiation roadmap, and explains why the same gaps decide whether AI search engines mention you at all.
7/16/2026 · 6 min read
The Executive Briefing compresses a full competitive analysis into one page: a thesis, a KPI strip, and the top opportunities and threats. This guide shows how to turn it into one market decision per week and a competitive section your investor updates can actually cite, with sources one click away.