A practical cookbook for founders and product teams who want to make roadmap decisions on evidence, not vibes.
Competitive intelligence, product thinking, and research.
8/13/2026 · 7 min read
The Feature Velocity report measures how fast each competitor ships public capability signals and whether that pace is accelerating quarter over quarter. This guide shows how to separate urgent parity risks from monitor-only moves and turn shipping tempo into a roadmap sequence you can defend.
8/13/2026 · 7 min read
Early-stage ICP definitions are usually a guess dressed as a persona. The ICP Report synthesizes ideal customer profiles from longitudinal competitor positioning and proof signals, so your first GTM segment is an evidence-backed hypothesis — one you test with a message experiment before scaling any spend.
8/10/2026 · 7 min read
Battlecards aren't just for sales floors. For a self-serve founder, the competitive conversation happens in comparison pages, onboarding emails, and demo-free signup flows. This guide shows how to use the Battlecards report's per-competitor rebuttals and attack angles — and how to verify every claim before it ships.
8/7/2026 · 8 min read
Most landing page rewrites copy whatever looks good this week. The Winning Landing report distills survivor-validated patterns from archived market history — message, proof order, CTA flow — so your next rebuild is one controlled variant with a success metric, readable by buyers and AI crawlers alike.
8/4/2026 · 7 min read
Competitors rarely announce a repositioning — they rewrite the homepage and let the market catch up. This guide shows how to read the Positioning Evolution report: spot narrative and category shifts across archived snapshots, identify who is actively repositioning, and turn one material shift into a message test.