Step-by-step guides for each competitive-analysis report — what to run, how to read the output, and which decision it supports.
8/13/2026 · 7 min read
The LinkedIn Leads report surfaces who is engaging with competitor and ecosystem activity, so outbound starts warm instead of cold. This guide shows how to pick the smallest high-intent cohort, personalize around a verified trigger rather than a score, and keep the whole motion inside platform and privacy rules.
8/13/2026 · 7 min read
The Experiment Watch report detects which A/B testing tools your competitors run and, through weekly multi-IP scraping, tracks which page variants changed and which stayed live. This guide turns those observed experiments into one reversible test of your own, with a success metric and a stop condition.
8/13/2026 · 6 min read
The Market Movements report turns repeat analysis runs into a delta feed: which competitor signals appeared, dropped, or changed since the last run. This guide builds it into a weekly strategy review ritual where every material movement gets an explicit act, monitor, or ignore decision.
8/13/2026 · 7 min read
The Feature Velocity report measures how fast each competitor ships public capability signals and whether that pace is accelerating quarter over quarter. This guide shows how to separate urgent parity risks from monitor-only moves and turn shipping tempo into a roadmap sequence you can defend.
8/13/2026 · 7 min read
Early-stage ICP definitions are usually a guess dressed as a persona. The ICP Report synthesizes ideal customer profiles from longitudinal competitor positioning and proof signals, so your first GTM segment is an evidence-backed hypothesis — one you test with a message experiment before scaling any spend.