Step-by-step guides for each competitive-analysis report — what to run, how to read the output, and which decision it supports.
8/10/2026 · 7 min read
Battlecards aren't just for sales floors. For a self-serve founder, the competitive conversation happens in comparison pages, onboarding emails, and demo-free signup flows. This guide shows how to use the Battlecards report's per-competitor rebuttals and attack angles — and how to verify every claim before it ships.
8/7/2026 · 8 min read
Most landing page rewrites copy whatever looks good this week. The Winning Landing report distills survivor-validated patterns from archived market history — message, proof order, CTA flow — so your next rebuild is one controlled variant with a success metric, readable by buyers and AI crawlers alike.
8/4/2026 · 7 min read
Competitors rarely announce a repositioning — they rewrite the homepage and let the market catch up. This guide shows how to read the Positioning Evolution report: spot narrative and category shifts across archived snapshots, identify who is actively repositioning, and turn one material shift into a message test.
8/1/2026 · 7 min read
A practical guide to reading the Pricing Intelligence report: pricing motion map, model prevalence, offer tactics, and quarterly change velocity. Learn how to monitor competitor pricing page changes automatically and leave with one packaging hypothesis worth validating before you touch your public pricing.
7/28/2026 · 7 min read
The Consult Report reads like a strategy consultant's memo: a narrative synthesis of your competitive evidence with recommendations, trade-offs, and risks. This guide shows how to use it for decision memos and board prep, and turn each recommendation into an owner, a 30-day test, and a disconfirming metric.