Step-by-step guides for each competitive-analysis report — what to run, how to read the output, and which decision it supports.
7/24/2026 · 7 min read
The No-Go Zones report surfaces the features and offers your competitors ran in public and later removed, with dropped-vs-kept evidence for each. This guide shows how to turn that history into stop or defer decisions, with an explicit evidence threshold for reopening a bet later.
7/20/2026 · 8 min read
The Gap Report compares your own site against the market baseline and shows what is missing, what is genuinely yours, and what to avoid. This guide turns those three lists into a 90-day parity-vs-differentiation roadmap, and explains why the same gaps decide whether AI search engines mention you at all.
7/16/2026 · 6 min read
The Executive Briefing compresses a full competitive analysis into one page: a thesis, a KPI strip, and the top opportunities and threats. This guide shows how to turn it into one market decision per week and a competitive section your investor updates can actually cite, with sources one click away.
7/12/2026 · 7 min read
The Market View report turns 5–10 competitor URLs into a structured landscape read: what every credible product ships, where genuine differentiation lives, and which bets the crowd is making. Here is how to work through it in 20 minutes and leave with a shortlist you can defend in a planning review.