Market View
Spot the table stakes and crowd behavior first.
Paste competitor URLs. AI reads years of archived competitor history and returns baseline, differentiation, and no-go layers — every claim linked to its source capture.
Start free — self-serve signup. No demo, no credit card, no sales call. Full report in minutes.
Preview insight
liveBaseline · 78% prevalence
Self-serve onboarding flow
Evidence: 12 competitors, persistent over 2+ years
Differentiation · 14% prevalence
Competitor experiment tracker
Evidence: appears in newer positioning pages only
No-go · dropped pattern
Manual CSV onboarding
Evidence: removed by 5/5 previously using it
Report portfolio
Use them to answer one founder question: what should we copy, where should we differ, and what should we stop building before it eats runway?
No credit card. Source-linked evidence. Founder-tier pricing.
Core Strategy (5 reports)
Decide what belongs on the roadmap.
Separate parity, differentiation, and traps before the next sprint.
Baseline, gap, no-go, and exec synthesis.
Spot the table stakes and crowd behavior first.
Get the answer-first leadership summary.
Decide what to copy and what to make unique.
Avoid ideas the market already walked away from.
Turn evidence into an executive decision memo.
Market Intelligence (4 reports)
See where the market is moving.
Read pricing, positioning, and velocity as one market system.
Trends from historical competitor evidence.
Read monetization patterns before changing packages.
See which narratives are gaining or fading.
Know who is shipping fastest and where pressure is rising.
Track what changed since the last run.
Go-to-market execution (5 reports)
Turn the strategy into execution.
Turn the wedge into landing pages, battlecards, and outreach.
Acquisition, sales, and segment focus.
Choose the segment and pain to target first.
Shape the homepage around proven proof order.
See which A/B experiments competitors test and keep.
Prepare sharper sales and positioning rebuttals.
Outreach those engaging with competitors' content.
Outcomes and testimonials: use-cases, quantified gains, and clear before/after impact.
Greg Linham
Founder, PulsePilot
“We stopped debating guesses and shipped the onboarding changes that actually moved activation.”
+21% activation in 6 weeks
Tony Valev
Product Lead, Finloop
“The no-go layer saved us from building a feature three competitors had already abandoned.”
2 months saved
Joan Taur
Co-founder, AtlasOps
“The weekly watch gave us early signal on competitor pivots before they hit mainstream channels.”
Faster roadmap response
Case
Challenge: Conflicting opinions on what should be table-stakes.
Outcome: Prioritized 3 baseline wins and cut churn-risk backlog by 37%.
Case
Challenge: Team over-investing in novelty features with weak adoption evidence.
Outcome: Shifted to proven core flows and improved trial-to-paid conversion by 18%.
Impact snapshot
Illustrative cross-team gain profile
Three focused steps, optimized for founder speed and clear decision-making — no demo call in the way.
Bring your own competitor set. We normalize and dedupe hosts automatically.
We scan captured public pages over time and extract positioning and feature signals.
Baseline table-stakes, differentiators, and no-go dead ends — plus your parity gaps.
Built to surface signal fast, without hiding the provenance behind each recommendation.
What converged across the market — your table-stakes checklist.
Lone bets and lacunae where you can stand out with conviction.
Ideas competitors shipped then abandoned, so you avoid expensive dead ends.
Track what competitors test and what they keep, so you can respond faster. Rolling out now.
See parity gaps, differentiators, and risky overlap in one view.
Refresh any analysis as new captures land and see exactly what changed since last time.
Everything the enterprise platforms gate behind a demo call — free trial, self-serve signup, API access, historical data — available the moment you paste your competitor URLs.
Create an account and run your first competitive analysis free — no credit card, no demo, no sales call.
Years of archived competitor pages — pricing, product, and positioning history — not a single snapshot.
AI reads thousands of archived captures and extracts feature, pricing, and positioning signals so you don’t have to.
See what each competitor added, kept, and removed across their archived captures — evidence-linked.
Market analysis, gap report, pricing intelligence, ICP, positioning evolution, and more — 14 report views.
Auto-generated per-competitor battlecards: strengths, weaknesses, landmine questions, and objection handling.
Learn from competitors’ losses: features they shipped then deleted, so you skip the expensive dead ends.
Download consulting-grade PDF reports and CSV data on Pro. Your data is never locked in.
Pull competitor intelligence into your own tools, or feed it to Claude, Cursor, and other AI agents over MCP.
Most competitive-intelligence platforms make you book a demo before you see anything. Here the free report is the demo: self-serve signup, results in minutes, upgrade only if it earns it. No sales calls, no “book a meeting”, no annual contract to see a price.
Every analysis you run — baseline signals, differentiators, no-go patterns, capture history — is available over a public REST API and a dedicated MCP server. Feed competitor intelligence into your LLM agents, evaluation harnesses, or custom dashboards without leaving your stack.
competitors.list
Enumerate your tracked competitor set with latest snapshot metadata and segment tags.
Unlock tool
roadmap.layers
Pull baseline, differentiation, and no-go layers for any analysis as structured JSON.
Unlock tool
url.history
Pull the archived capture history for any competitor URL — years of snapshots as structured JSON.
Unlock tool
report.competitive
Fetch the consultant-grade competitive report for any analysis, section by section.
Unlock tool
// Install the top-founders.com MCP server
// then call it from any MCP-compatible AI client:
const result = await mcp.call("roadmap.layers", {
dataset: "my-saas-competitors",
layer: "differentiation", // baseline | differentiation | no-go
format: "json"
});
// → { items: [{ title, evidence, prevalence, hosts[] }] }
// Or pull a competitor's archived page history:
const history = await mcp.call("url.history", {
host: "competitor.com"
});
// → { captures: [{ url, captured_at, signals[] }] }Decision-ready structured output
Roadmap layers come back as typed JSON — no scraping, no prompt engineering to parse HTML. Pipe directly into your planning agents.
Years of history on demand
Query any competitor URL’s archived capture history — the historical record behind every roadmap claim — as structured data.
Public REST API included
The same data ships over a public REST API with per-key metering — use it anywhere MCP doesn’t reach.
Check how top-founders.com presents market signal patterns.
Pattern persistence
Share of competitors still using each pattern
Competitor movement trend
Net signal shifts over 6 months
Recommendation mix
Typical share of roadmap outputs
Every plan is self-serve: sign up, run, and upgrade without a demo or a sales call. Start free with a full public report across all 14 views — no credit card. Go Pro for private reports, CSV / PDF export, API access, and re-run deltas. Enterprise adds teams and client workspaces.
$0
free trial analysis · no credit card, no demo
Full public analysis to see the shape of your market.
$19/ seat / month
self-serve signup · cancel anytime
Unlimited private roadmaps with evidence, export, and API access — self-serve, no sales call.
Custom quote
teams + client workspaces
Org-wide competitive intelligence across teams and client workspaces, with quote-based seats.
Bring your competitor URLs and get the fastest path to table-stakes, differentiators, and no-go decisions. Self-serve from first report to Pro — no demo, no sales call.