Evidence-first competitor roadmap

Build your product on what the market really wants

Paste competitor URLs. Get baseline, differentiation, and no-go layers from historical web evidence.

Analyze my competitors freeSee plans

No credit card required · First report immediately.

Preview insight

live

Baseline · 78% prevalence

Self-serve onboarding flow

Evidence: 12 competitors, persistent over 2+ years

Differentiation · 14% prevalence

Competitor experiment tracker

Evidence: appears in newer positioning pages only

No-go · dropped pattern

Manual CSV onboarding

Evidence: removed by 5/5 previously using it

Report portfolio

Competitor intelligence reports you can bet the next roadmap on

Use them to answer one founder question: what should we copy, where should we differ, and what should we stop building before it eats runway?

What it is for
Choosing the next market-facing product, pricing, and positioning bets with evidence.
Why it matters
You leave with a build, message, avoid, and outreach queue instead of another research pile.
Run my free report

No credit card. Source-linked evidence. Founder-tier pricing.

Core Strategy (5 reports)

Decide what belongs on the roadmap.

Market View

Spot the table stakes and crowd behavior first.

Executive Briefing

Get the answer-first leadership summary.

Gap Report

Decide what to copy and what to make unique.

No-Go Zones

Avoid ideas the market already walked away from.

Consult Report

Turn evidence into an executive decision memo.

Market Intelligence (4 reports)

See where the market is moving.

Pricing Intelligence

Read monetization patterns before changing packages.

Positioning Evolution

See which narratives are gaining or fading.

Feature Velocity

Know who is shipping fastest and where pressure is rising.

Market Movements

Track what changed since the last run.

Go-to-market execution (5 reports)

Turn the strategy into execution.

ICP Report

Choose the segment and pain to target first.

Winning Landing

Shape the homepage around proven proof order.

Experiment Watch

See which A/B experiments competitors test and keep.

Battlecards

Prepare sharper sales and positioning rebuttals.

LinkedIn Leads

Outreach those engaging with competitors' content.

Social proof

Teams use top-founders.com to ship with confidence

Outcomes and testimonials: use-cases, quantified gains, and clear before/after impact.

Greg Linham profile

Greg Linham

Founder, PulsePilot

“We stopped debating guesses and shipped the onboarding changes that actually moved activation.”

+21% activation in 6 weeks

Tony Valev profile

Tony Valev

Product Lead, Finloop

“The no-go layer saved us from building a feature three competitors had already abandoned.”

2 months saved

Joan Taur profile

Joan Taur

Co-founder, AtlasOps

“The weekly watch gave us early signal on competitor pivots before they hit mainstream channels.”

Faster roadmap response

How it works

Activation energy or money back guarantee

Three focused steps, optimized for founder speed and clear decision-making.

1

Paste competitor URLs

Bring your own competitor set. We normalize and dedupe hosts automatically.

2

Read the history

We scan captured public pages over time and extract positioning and feature signals.

3

Get a decision-ready roadmap

Baseline table-stakes, differentiators, and no-go dead ends — plus your parity gaps.

Start your first analysis

What you get

Built to surface signal fast, without hiding the provenance behind each recommendation.

Baseline layer

What converged across the market — your table-stakes checklist.

Differentiation layer

Lone bets and lacunae where you can stand out with conviction.

No-go layer

Ideas competitors shipped then abandoned, so you avoid expensive dead ends.

A/B tests watch

Track what competitors are testing and what they implemented, so you can respond faster.

Gap report vs your product

See parity gaps, differentiators, and risky overlap in one view.

Weekly re-run for deltas

Refresh analyses as captures evolve and track what changed.

See your gaps now — free

Plug into your AI pipelines

Pro + Enterprise

Every analysis you run — baseline signals, differentiators, no-go patterns, change alerts — is available over a dedicated MCP server. Feed live competitor intelligence into your LLM agents, evaluation harnesses, or custom dashboards without leaving your stack.

Pro

competitors.list

Enumerate your tracked competitor set with latest snapshot metadata and segment tags.

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Pro

roadmap.layers

Pull baseline, differentiation, and no-go layers for any analysis as structured JSON.

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Pro

competitors.watch.diff

Stream change events as new page captures land — feed deltas directly into your AI agent.

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Enterprise

org.workspaces.reports

Query all team workspaces and aggregate signals across client projects at org scope.

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mcp-example.ts
// Install the top-founders.com MCP server
// then call it from any MCP-compatible AI client:

const result = await mcp.call("roadmap.layers", {
  dataset: "my-saas-competitors",
  layer: "differentiation",   // baseline | differentiation | no-go
  format: "json"
});
// → { items: [{ title, evidence, prevalence, hosts[] }] }

// Or stream live change alerts into your pipeline:
mcp.subscribe("competitors.watch.diff", {
  dataset: "my-saas-competitors",
  onDelta: (delta) => enrichRoadmap(delta)
});

Decision-ready structured output

Roadmap layers come back as typed JSON — no scraping, no prompt engineering to parse HTML. Pipe directly into your planning agents.

Continuous watch via subscriptions

Receive a delta event every time a new capture changes a tracked signal. Build real-time competitive alerting into any LLM workflow.

Org-wide multi-workspace scope

Enterprise teams query all client projects from a single MCP endpoint, with per-workspace access controls and audit logs.

Unlock MCP accessEnterprise demo
Performance overview

Signal charts

Check how top-founders.com presents market signal patterns.

Pattern persistence

Share of competitors still using each pattern

Onboarding78%
Pricing UX64%
AI Assist42%
CSV Import23%

Competitor movement trend

Net signal shifts over 6 months

JanFebMarAprMayJun

Recommendation mix

Typical share of roadmap outputs

DEMOMIX
  • Baseline52%
  • Differentiation31%
  • No-go17%
Turn signals into your roadmap

Simple pricing

Start free with a full public report across all 14 views and generated data. Go Pro for private reports, export, and continuous watch. Enterprise adds A/B test tracking and implemented-result monitoring.

Free

$0

for your first public analysis

Full public analysis to see the shape of your market.

  • 1 full public analysis
  • All 14 report views included
  • All generated market data included
  • Upgrade to Pro for private reports and export
Start free
Popular

Pro

$19/ seat / month

self-serve · continuous watch

Unlimited roadmaps, evidence and export, continuous watch of competitors over time.

  • Unlimited private full analyses
  • Complete three-layer roadmap + gap report
  • Continuous watch — track competitors over time
  • Track competitor A/B tests and implemented results
  • Change alerts as new captures land
  • CSV / PDF export + re-run
  • MCP server for your AI / ML pipelines
  • Add seats à la carte
Start free

Enterprise

Custom quote

teams + org-wide watch

Org-wide continuous watch across teams and client workspaces, with quote-based seats.

  • Everything in Pro
  • Org-wide continuous watch + alerts
  • Higher competitor & watchlist limits
  • Teams + client workspaces
  • Per-seat quote pricing
  • Priority support
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Stop guessing your roadmap

Bring your competitor URLs and get the fastest path to table-stakes, differentiators, and no-go decisions.

Analyze my competitors freeSee pricing