Evidence-first competitor roadmap

Build your product on what the market really wants

Paste competitor URLs. AI reads years of archived competitor history and returns baseline, differentiation, and no-go layers — every claim linked to its source capture.

Start free — self-serve signup. No demo, no credit card, no sales call. Full report in minutes.

Preview insight

live

Baseline · 78% prevalence

Self-serve onboarding flow

Evidence: 12 competitors, persistent over 2+ years

Differentiation · 14% prevalence

Competitor experiment tracker

Evidence: appears in newer positioning pages only

No-go · dropped pattern

Manual CSV onboarding

Evidence: removed by 5/5 previously using it

Report portfolio

Competitor intelligence reports you can bet the next roadmap on

Use them to answer one founder question: what should we copy, where should we differ, and what should we stop building before it eats runway?

What it is for
Choosing the next market-facing product, pricing, and positioning bets with evidence.
Why it matters
You leave with a build, message, avoid, and outreach queue instead of another research pile.
Run my free report

No credit card. Source-linked evidence. Founder-tier pricing.

Core Strategy (5 reports)

Decide what belongs on the roadmap.

Market View

Spot the table stakes and crowd behavior first.

Executive Briefing

Get the answer-first leadership summary.

Gap Report

Decide what to copy and what to make unique.

No-Go Zones

Avoid ideas the market already walked away from.

Consult Report

Turn evidence into an executive decision memo.

Market Intelligence (4 reports)

See where the market is moving.

Pricing Intelligence

Read monetization patterns before changing packages.

Positioning Evolution

See which narratives are gaining or fading.

Feature Velocity

Know who is shipping fastest and where pressure is rising.

Market Movements

Track what changed since the last run.

Go-to-market execution (5 reports)

Turn the strategy into execution.

ICP Report

Choose the segment and pain to target first.

Winning Landing

Shape the homepage around proven proof order.

Experiment Watch

See which A/B experiments competitors test and keep.

Battlecards

Prepare sharper sales and positioning rebuttals.

LinkedIn Leads

Outreach those engaging with competitors' content.

Social proof

Teams use top-founders.com to ship with confidence

Outcomes and testimonials: use-cases, quantified gains, and clear before/after impact.

Greg Linham profile

Greg Linham

Founder, PulsePilot

We stopped debating guesses and shipped the onboarding changes that actually moved activation.

+21% activation in 6 weeks

Tony Valev profile

Tony Valev

Product Lead, Finloop

The no-go layer saved us from building a feature three competitors had already abandoned.

2 months saved

Joan Taur profile

Joan Taur

Co-founder, AtlasOps

The weekly watch gave us early signal on competitor pivots before they hit mainstream channels.

Faster roadmap response

How it works

From URLs to decisions in minutes

Three focused steps, optimized for founder speed and clear decision-making — no demo call in the way.

1

Paste competitor URLs

Bring your own competitor set. We normalize and dedupe hosts automatically.

2

Read the history

We scan captured public pages over time and extract positioning and feature signals.

3

Get a decision-ready roadmap

Baseline table-stakes, differentiators, and no-go dead ends — plus your parity gaps.

What you get

Built to surface signal fast, without hiding the provenance behind each recommendation.

Baseline layer

What converged across the market — your table-stakes checklist.

Differentiation layer

Lone bets and lacunae where you can stand out with conviction.

No-go layer

Ideas competitors shipped then abandoned, so you avoid expensive dead ends.

Experiment watch (rolling out)

Track what competitors test and what they keep, so you can respond faster. Rolling out now.

Gap report vs your product

See parity gaps, differentiators, and risky overlap in one view.

Re-run for deltas

Refresh any analysis as new captures land and see exactly what changed since last time.

Full competitive intelligence, self-serve

Everything the enterprise platforms gate behind a demo call — free trial, self-serve signup, API access, historical data — available the moment you paste your competitor URLs.

  • Self-serve signup, free start

    Create an account and run your first competitive analysis free — no credit card, no demo, no sales call.

  • Historical data access

    Years of archived competitor pages — pricing, product, and positioning history — not a single snapshot.

  • AI extraction & filtering

    AI reads thousands of archived captures and extracts feature, pricing, and positioning signals so you don’t have to.

  • Competitor monitoring & change detection

    See what each competitor added, kept, and removed across their archived captures — evidence-linked.

  • Competitive intelligence reports

    Market analysis, gap report, pricing intelligence, ICP, positioning evolution, and more — 14 report views.

  • Sales enablement battlecards

    Auto-generated per-competitor battlecards: strengths, weaknesses, landmine questions, and objection handling.

  • Win/loss-style no-go analysis

    Learn from competitors’ losses: features they shipped then deleted, so you skip the expensive dead ends.

  • Data export — CSV & PDF

    Download consulting-grade PDF reports and CSV data on Pro. Your data is never locked in.

  • Public REST API & MCP server

    Pull competitor intelligence into your own tools, or feed it to Claude, Cursor, and other AI agents over MCP.

No demo required — ever

Most competitive-intelligence platforms make you book a demo before you see anything. Here the free report is the demo: self-serve signup, results in minutes, upgrade only if it earns it. No sales calls, no “book a meeting”, no annual contract to see a price.

Plug into your AI pipelines

Pro + Enterprise

Every analysis you run — baseline signals, differentiators, no-go patterns, capture history — is available over a public REST API and a dedicated MCP server. Feed competitor intelligence into your LLM agents, evaluation harnesses, or custom dashboards without leaving your stack.

mcp-example.ts
// Install the top-founders.com MCP server
// then call it from any MCP-compatible AI client:

const result = await mcp.call("roadmap.layers", {
  dataset: "my-saas-competitors",
  layer: "differentiation",   // baseline | differentiation | no-go
  format: "json"
});
// → { items: [{ title, evidence, prevalence, hosts[] }] }

// Or pull a competitor's archived page history:
const history = await mcp.call("url.history", {
  host: "competitor.com"
});
// → { captures: [{ url, captured_at, signals[] }] }

Decision-ready structured output

Roadmap layers come back as typed JSON — no scraping, no prompt engineering to parse HTML. Pipe directly into your planning agents.

Years of history on demand

Query any competitor URL’s archived capture history — the historical record behind every roadmap claim — as structured data.

Public REST API included

The same data ships over a public REST API with per-key metering — use it anywhere MCP doesn’t reach.

Performance overview

Signal charts

Check how top-founders.com presents market signal patterns.

Pattern persistence

Share of competitors still using each pattern

Onboarding78%
Pricing UX64%
AI Assist42%
CSV Import23%

Competitor movement trend

Net signal shifts over 6 months

JanFebMarAprMayJun

Recommendation mix

Typical share of roadmap outputs

DEMOMIX
  • Baseline52%
  • Differentiation31%
  • No-go17%

Simple pricing

Every plan is self-serve: sign up, run, and upgrade without a demo or a sales call. Start free with a full public report across all 14 views — no credit card. Go Pro for private reports, CSV / PDF export, API access, and re-run deltas. Enterprise adds teams and client workspaces.

Free

$0

free trial analysis · no credit card, no demo

Full public analysis to see the shape of your market.

  • 1 full public analysis
  • All 14 report views included
  • All generated market data included
  • Upgrade to Pro for private reports and export
Start free
Popular

Pro

$19/ seat / month

self-serve signup · cancel anytime

Unlimited private roadmaps with evidence, export, and API access — self-serve, no sales call.

  • Unlimited private full analyses
  • Complete three-layer roadmap + gap report
  • Full competitor history — years of archived pages
  • Sales battlecards for every competitor
  • Re-run analyses and see deltas over time
  • Data export — CSV + consulting-grade PDF
  • Public REST API + MCP server for AI tools
  • Add seats à la carte
Start free

Enterprise

Custom quote

teams + client workspaces

Org-wide competitive intelligence across teams and client workspaces, with quote-based seats.

  • Everything in Pro
  • Scheduled org-wide re-runs & movement digests (rolling out)
  • Higher competitor & analysis limits
  • Teams + client workspaces
  • Per-seat quote pricing
  • Priority support
Talk to us

Stop guessing your roadmap

Bring your competitor URLs and get the fastest path to table-stakes, differentiators, and no-go decisions. Self-serve from first report to Pro — no demo, no sales call.